Ruskovilla 2023-2024

GUEST OF NATURE

The world was a different place in 1981, when Ruskovilla was founded. However, the increasing burden on nature was already causing concern, as were the unsustainable operating models in product manufacturing. The textile industry is one of the major polluters and the culprit to blame is fast fashion. We have been going against the tide from the very beginning. We are in fact a quite untypical player in the textile industry, because growth has not been an end in itself for us. Instead, our aim has always been to make as natural and sustainably produced high-quality underwear as possible, because it really matters what we wear against the skin. That is why we only use certified organic raw materials that are produced respecting the well-being of animals, the soil and people. No harmful chemicals or pesticides are used at any stage of production. When you wear a Ruskovilla product, you can rest assured that it has been produced responsibly, with respect for nature and people. Our products are designed and made in Finland in our own factory, today and in the future. In order to ensure the high quality of products and employment in our home country, we do not sell our products at a discount, as is typical of fast fashion. This way we also hope to encourage people to make thoughtful buying decisions. To extend the life cycle of our garments, we have introduced products to our collection that make repairing and mending easier. We are the only manufacturer in Finland to offer clothing made of organic silk and 100% merino wool fleece – and this means we contribute to tackling the ever-growing problem of microplastics. We do not offer fashion, but instead, outfits that are practical and timeless – considered classics already. Our garments are part of babies’ first moments and the everyday life of families. Many police officers and firefighters wear Ruskovilla garments under their uniforms, and loggers and warehouse workers trust our quality underwear to keep them warm. Our baselayer has been worn when conquering mountains, hiking in arctic conditions and sleeping under the stars. This is the kind of sustainability and permanence we want to nurture. And we are grateful for all of this.

RUSKOVILLA OY Kinnarintie 32 16200 Artjärvi, Finland tel. +358 3 871 460 ruskovilla@ruskovilla.fi www.ruskovilla.fi

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Ossi and Leena Näkki Ruskovilla entrepreneurs

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ClimateCalc CC-000084/FI PunaMusta Magazine

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