Ruskovilla_CAT-2021-2022_ENG

Ossi & Anneli

Anneli & Mauno

employed by the Ottobre pattern maga zine, which is published in Finland and 140 other countries in eight different languages. “In the early 1990s, my son-in-law Ossi Näkki came just to help out when we got busy. He ended up staying, and took over as managing director in 1999. In the same year, we launched our first online store alongside mail ordering and retail. Meanwhile, my daughter Leena Näkki is responsible for products, so this really is a family-run company,” explains Anneli. A PIONEER IN ORGANIC MATERIALS Over the years, Ruskovilla has been a real pioneer in the Finnish clothing industry: it was the first to introduce clothes made from organic merino wool, cotton, merino wool fleece, silk, and silk wool not only to Fin land, but often also to the Nordic countries. “I grew up on a farm, so for me, im portant values in managing Ruskovilla are living in balance with nature, Finnish work, doing things right the first time, and

above all using valuable materials as pre cisely as possible in production. Nowadays we are delighted to have customers whose families have used Ruskovilla for several generations. Our aim is for customers to find the same familiar and high-quality product in our range years later, but we have also introduced new materials and designs to the selection. I suppose that’s the reason behind our 40-year success story,” says Ossi Näkki. The future currently looks bright for Ruskovilla. The company has employed a younger generation alongside experienced professionals to learn the secrets of manu facturing Ruskovilla products. Consumers have also become more aware of alterna tives to fast fashion. Anneli and Mauno’s valuable legacy will take the company forward in the coming years and decades.

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